Ihelporganizationsturnvisionintoworkingsystems.
I bridge the gap between strategy and execution, so your team can focus on the mission instead of the machinery.
Let's TalkWho I help
build.
Nonprofits, businesses, and campaigns all hit the same wall: a clear vision, and no clear path from strategy to something that works day to day. I meet each one where it is and build the systems that close the gap.
For nonprofits & associations
Operations, websites, fundraising systems, strategic planning. The infrastructure that lets a small staff and a working board punch above their weight.
For businesses
Sales coaching, go-to-market, marketing, and the automation behind it. From 'we need to sell more' to 'the system runs itself.'
For campaigns
Digital ad targeting, voter data, messaging. The digital operation behind competitive races.
Custom tools & AI
Internal tools, data apps, and AI workflows, built to fit. The free public tools below are a sample of what that looks like.
Selected work
A sample of recent engagements across each kind of organization.
Nonprofits & associations
GC HNRT
Digital presence and systems behind a multi-year conservation land-acquisition effort.
Indie Craft Parade
Web and sponsorship systems for the Upstate's flagship craft event.
Greer Chamber of Commerce
Communications and web for a regional chamber of commerce.
Businesses
Wetzel Services
A repeatable go-to-market system for an HR and relocation services firm.
FCI Agency
Web build plus lead-intake automation for an insurance agency.
The Vault at Taylors Mill
Web and booking presence for an event venue.
Custom tools & AI
GC Property Search MCP
AI access to Greenville County property records.
SC Elections MCP
South Carolina campaign-finance and election data.
SC Legislature MCP
Bills, legislators, and committee activity for the SC General Assembly.
TN Elections MCP
Tennessee campaign-finance and election data.
Technology should serve the mission, not the other way around.
Things I've Built
I build AI-powered tools for public data research. These are free and open source. I also build private tools, data apps, and AI workflows for clients.
I Also Shoot
Events, portraits, places. Available for freelance work.
The best infrastructure is the kind nobody has to think about.
How I Think About This Work
Context & Content — a newsletter about technology, meaning, and community.
In the News
Alex Reynolds
Strategist, systems builder, photographer, and community advocate based in Greenville, SC.
Let's Figure It Out Together
Tell me what's not working. I'll tell you if I can help, whether that's a one-time project or an ongoing role as your outside ops and marketing team.